A leading media publisher with portfolio including national titles in the field of newspapers, magazines and online portals. Customers offer includes nearly 200 titles across Europe.
Business needs
- Improving selling process in print and online sector
- Transferring current business processes from different systems to brand new CRM system
- Common reporting for print and online selling
Solution
We transferred to CRM a consistent solution from external systems which allows salespersons to sell online orders in integration with external AdServers.
We implemented unique title structure for both online and print selling.
We created a functionality which automate statuses of selled orders in CRM Systems. It allows users to precisely report and verify selling process flow.
We added a module which initiate invoicing from CRM side and integrate the invoicing process with SAP.
Effects
- Increased sales efficiency
- Improved online sales process (integration with AdServers)
- Informations from external systems gathered in one place
Technology
Aurea CRM